Customers

Trusted by Leading Innovators

Backed by Greylock, Matrix Partners

"Charles was a great asset in our initial go-to- market planning and implementation. He assisted on multiple fronts, from advisory work, designing a playbook, pricing structure, objection handling, most importantly, how to leverage customer feedback to determine product-market fit quickly. He provided us with the framework and processes to scale our revenue."

Simon Zhang
Founder
Backed by Google, Cowboy Ventures

“I met Charles very early on in building Byteboard. He's been an incredible advisor to bounce ideas off of from our pre-launch times when we were designing our GTM launch strategy and building out our sales role, and continues to be incredibly helpful as we encounter a new set of challenges that come with scaling. His deep expertise in building up sales teams from the ground up and in the HR space have been great guiding pillars.”

Sargun Kaur
Co-Founder
Backed by ULU Ventures

"Charles has been a great advisor for Coding Dojo as well as other new ventures I've started. Charles is knowledgeable, cares about making a positive impact in the world, and has helped me think more clearly about how to build a product, do customer interviews, and how to think about our go-to-market strategy. Charles has a strong understanding of how to build an effective sales organization and knows how to communicate these insights effectively to entrepreneurs and executives. Charles has been an invaluable advisor for me."

Michael Choi
Founder
Bootstrap, Profitable

“Charles has been fundamental to our revenue success. His attention to detail and experience in the SaaS space has helped us grow tremendously. He not only gave us a detailed playbook on proper customer calls, provided necessary coaching structures, and internal strategy review sessions but also helped us hire the right talent to join our founders who needed sales guidance.”

Wilian Iralzabal
Founder
What we do

Expertise

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Sales Coaching

With years of proven SaaS sales and sales leader experience in diverse industries, I want to be hands-on in helping you to define your pitch, identify ideal customer profile, experiment with different pricing models, close businesses, build the sales playbook, and repeat.

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Talent Recruiting

Are you transitioning from founder-led sales and not sure the best way to recruit or assess the sales candidates? Having done hundreds of interviews in top tier companies, let's figure out the best candidate profiles and recruiting process for the stage of your growth plan.

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Strategy Planning

Not sure how to launch a new product, build a repeatable sales process, setting quota and sales compensation plan, new market expansion, pricing model, and many other "firsts"? We can co-author a strategy or experimentation that fits with company's growth plan.

About

Tailored Solutions for Startup Success

Annual Recurring Revenue (ARR) is the most critical revenue metric for successful and profitable SaaS companies. I specialize in helping businesses transition from zero to one by accelerating product-market fit, establishing early sales playbooks, experimenting with pricing models, coaching sales representatives, and recruiting top talent. At Scale GTM, our goal is to assist you in achieving your next milestone, whether it is the first $100k, to $1M, to $10M, to $100M in ARR.

Charles has a rich background as an early employee and a leader at Google, Blind, HackerRank, and LinkedIn. Throughout his sales career, he and his teams have closed over $100 million in business and led teams over 80+ people. He holds a BS in Electrical and Computer Engineering with a minor in Computer Science from the University of Illinois, Urbana-Champaign.

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